Capturing the Essence of Silverchain Private Care
Client: Silverchain Private Care, a division of the Silverchain Group
About Silverchain Private Care:
Silverchain Private Care, part of the Silverchain Group, is a not-for-profit provider of comprehensive in-home health and aged care services. With over 130 years of experience, they enhance the wellbeing and independence of individuals in their own homes.
Objective:
Artificial Studios was tasked with producing images of Megan and her Care Aide, Tom, aligning with Silverchain's brand image guidelines and core values.
Brand Image Guidelines:
Advocate for home care as a human right.
Focus on in-home care.
Embrace all walks of life.
Care deeply about clients' values.
Champion dignity, choice, and independence.
Lead advancements in home care.
Execution:
Our photography team captured the following shots:
Establishing Shots of Tom:
Tom, the Care Aide, against a neutral background with a friendly, natural expression, portraying approachability and professionalism.
Greeting Scene:
Megan greeting Tom at her front door, showcasing their warm, personal connection.
Care Interaction:
Megan and Tom in common areas like the kitchen table and while making the bed, including assistive devices where applicable, reflecting Silverchain's supportive and attentive care.
Outcome:
The photographs effectively embodied Silverchain Private Care's values, adhering to brand guidelines and telling a compelling story of dignity, choice, and compassionate home care.