Sydney Running Marathon 2023

CLIENT

HSquared TV, Pont3 and NSW Government

PROJECT

The Sydney Running Marathon,  presented by ASICS, is currently in the running to become a part of the prestigious Abbott World Marathon Majors (AbbottWMM). 

This event makes history as the largest marathon field ever in Australian history, with an astounding 40,000 runners from 70 different nations around the globe.

We were honoured with the opportunity to revamp the entire graphics package for the Channel 10 broadcast of this incredible event. 2023 marks our eighth year contributing to this spectacular occasion. 

This project was a labour of love, and we gladly went the extra mile to exceed expectations and ensure its success.

DELIVERABLES

We meticulously designed and produced an innovative suite of supers, graphics, and animations, encompassing a wide range of elements:

  • An enticing opener treatment with a 3D logo design

  • Sleek lower thirds

  • Distinctive group identifier overlays and other visuals

  • An informative results board

  • A detailed weather board

  • In-depth runner profiles

  • A unique logo RDT replay wipe

  • Logo bumper animations for seamless play on/off transitions

  • A captivating postcard-style display

  • Engaging picture-in-picture graphics

  • Animated pull-through elements

  • An elegant credits strip

In addition to these creative elements, we crafted 3D maps using a combination of publicly available GIS data, purchased data, Google Earth resources, and satellite images to provide intricate texture.

To facilitate effortless customization on the client’s end, we provideda style guide that included graphics and placeholders within the template files.

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