DELWP - Land Use Framework Animations (Copy) (Copy)

CLIENT

Department of Land Water and Transport

PROJECT

We were commissioned to create six animated videos to inform and engage the public about an upcoming consultation on the Land Use Framework. The plan outlines Melbourne's vision for the next 30 years and aims to build upon the efforts of previous generations to shape the way land is used around Port Phillip Bay. This plan signifies a new era in Melbourne's planning, with a focus not only on enhancing local areas and communities but also on ensuring the inner city grows more prosperous, liveable, affordable, and sustainable.

The primary challenge of this project was the tight turnaround time of just 2 weeks to complete all aspects of the campaign. From storyboarding with concept artwork to the final delivery, we had to work efficiently and effectively under the given timeframe.

In result, we delivered eye-catching animations that communicated the significance of the plans, while encouraging viewers to participate in the consultation process by visiting the Engage Vic page to provide their comments and opinions.

DELIVERABLES

• Storyboarding and concept artwork to fine tune the brief

• Produced 3 x animations with voice over, sound design and captioning