PROJECT

The Victorian Deaf Society has gone through several brand transformations over the past 100 years since its inception. Its new incarnation - Expression Australia - is now under one national banner. The organisation provides services for audiology, employment, community consultation and education. 

Artificial Studios was engaged to create new photographs consistent with a fresh visual identity for the rebrand of the Vic Deaf to Expression Australia.

The brief was to convey a compelling story which reflects Expression Australia’s key values - access, inclusion and equal opportunity.

DELIVERABLES

• Photography of staff and clients for an image library

• Video and photographic coverage of events

• Portraits for the National Week of Deaf People 2018 campaign 

• Imagery for the annual report 

• Photography shared on Twitter, Facebook (8K plus followers) and Instagram (over 1200 followers)