Expression Australia
PROJECT
The Victorian Deaf Society has gone through several brand transformations over the past 100 years since its inception. Its new incarnation - Expression Australia - is now under one national banner. The organisation provides services for audiology, employment, community consultation and education.
Artificial Studios was engaged to create new photographs consistent with a fresh visual identity for the rebrand of the Vic Deaf to Expression Australia.
The brief was to convey a compelling story which reflects Expression Australia’s key values - access, inclusion and equal opportunity.
DELIVERABLES
Photography of staff and clients for an image library
Video and photographic coverage of events
Portraits for the National Week of Deaf People 2018 campaign
Imagery for the annual report
Photography shared on Twitter, Facebook (8K plus followers) and Instagram (over 1200 followers)