CLIENT

Moonee Valley City Council

PROJECT

Moonee Ponds engaged our services to inform the community about positive changes to Aged Cared Services, which allow people over 65 to live independently for longer at home.

 With the goal of promoting independent living for the elderly, we created impactful videos, capturing the vibrant lives of real clients in their own homes alongside their care workers.

 In order to cultivate an authentic experience, we focused on showcasing genuine moments of joy and confidence. By filming real-life activities like carers doing cleaning, sharing tea, and bringing fresh produce, we aimed to create a visual narrative that would empower and highlight the benefits of living independently for longer.

 Central to our approach was maintaining sensitivity towards those we filmed who have diverse health needs and age ranges. We aimed to capture every individual's relationship with their carer with respect and dignity.

Our goal was to inform and inspire the community about the changes in Aged Care Services, showcasing the benefits of enabling individuals over 65 to remain happily in their own homes.

DELIVERABLES

·      Long-form video for the Council’s website, YouTube, and aged care providers

·      30-second social media cutdown

·      Photos for print and digital promotional material