Living Well at Home: Stories of Independence in Moonee Valley’s Aged Care
CLIENT
Moonee Valley City Council
PROJECT
Moonee Ponds engaged our services to inform the community about positive changes to Aged Cared Services, which allow people over 65 to live independently for longer at home.
With the goal of promoting independent living for the elderly, we created impactful videos, capturing the vibrant lives of real clients in their own homes alongside their care workers.
In order to cultivate an authentic experience, we focused on showcasing genuine moments of joy and confidence. By filming real-life activities like carers doing cleaning, sharing tea, and bringing fresh produce, we aimed to create a visual narrative that would empower and highlight the benefits of living independently for longer.
Central to our approach was maintaining sensitivity towards those we filmed who have diverse health needs and age ranges. We aimed to capture every individual's relationship with their carer with respect and dignity.
Our goal was to inform and inspire the community about the changes in Aged Care Services, showcasing the benefits of enabling individuals over 65 to remain happily in their own homes.
DELIVERABLES
· Long-form video for the Council’s website, YouTube, and aged care providers
· 30-second social media cutdown
· Photos for print and digital promotional material
Follow this for more information about the changes in Aged Care
https://mvcc.vic.gov.au/live/my-family/seniors/changes-to-in-home-aged-care/
“The project was developed and produced over months and involved many discussions and revisions of the brief due to the requirements of the Department of Health and Council.
Jorge was always happy to problem solve any roadblocks and showed great skill to adapt and find creative solutions to satisfy the needs of all stakeholders.
Jorge and the team demonstrated such care, respect and sensitivity towards the participants. This resulted in excellent footage that is genuine, relaxed and engaging to view.
Jorge has a collaborative workstyle and provides invaluable advice and guidance on any issues related to his area of expertise. I know I can reach out with questions and trust his advice. I cannot speak highly enough of Jorge and the team at Artificial Studios and am happy to recommend them.”
